Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08264F
RGB
8, 38, 79
HSL
215, 82%, 17%
HSB
215, 90%, 31%
CMYK
90, 52, 0, 69
LAB
15, 3, -29
LCH
15, 29, 276
OKLCH
0.27, 0.08, 258
XYZ
2, 2, 8
LUV
15, -7, -28
HWB
215, 3%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.