Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
082C58
RGB
8, 44, 88
HSL
213, 83%, 19%
HSB
213, 91%, 35%
CMYK
91, 50, 0, 65
LAB
18, 2, -31
LCH
18, 31, 274
OKLCH
0.30, 0.09, 256
XYZ
3, 3, 10
LUV
18, -9, -32
HWB
213, 3%, 65%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.