Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08304C
RGB
8, 48, 76
HSL
205, 81%, 16%
HSB
205, 89%, 30%
CMYK
89, 37, 0, 70
LAB
18, -5, -22
LCH
18, 22, 257
OKLCH
0.30, 0.07, 245
XYZ
2, 3, 7
LUV
18, -11, -22
HWB
205, 3%, 70%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.