Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
084187
RGB
8, 65, 135
HSL
213, 89%, 28%
HSB
213, 94%, 53%
CMYK
94, 52, 0, 47
LAB
28, 6, -45
LCH
28, 45, 277
OKLCH
0.39, 0.13, 257
XYZ
6, 6, 24
LUV
28, -14, -56
HWB
213, 3%, 47%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.