Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08437B
RGB
8, 67, 123
HSL
209, 88%, 26%
HSB
209, 93%, 48%
CMYK
93, 46, 0, 52
LAB
28, 0, -37
LCH
28, 37, 270
OKLCH
0.38, 0.11, 253
XYZ
6, 5, 19
LUV
28, -15, -47
HWB
209, 3%, 52%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.