Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
084662
RGB
8, 70, 98
HSL
199, 85%, 21%
HSB
199, 92%, 38%
CMYK
92, 29, 0, 62
LAB
27, -10, -22
LCH
27, 24, 245
OKLCH
0.37, 0.07, 235
XYZ
4, 5, 12
LUV
27, -18, -26
HWB
199, 3%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.