Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
084764
RGB
8, 71, 100
HSL
199, 85%, 21%
HSB
199, 92%, 39%
CMYK
92, 29, 0, 61
LAB
28, -10, -23
LCH
28, 25, 246
OKLCH
0.38, 0.08, 235
XYZ
5, 5, 13
LUV
28, -18, -27
HWB
199, 3%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.