Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
084950
RGB
8, 73, 80
HSL
186, 82%, 17%
HSB
186, 90%, 31%
CMYK
90, 9, 0, 69
LAB
28, -18, -10
LCH
28, 20, 210
OKLCH
0.37, 0.06, 206
XYZ
4, 5, 8
LUV
28, -20, -10
HWB
186, 3%, 69%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.