Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23435E
RGB
35, 67, 94
HSL
207, 46%, 25%
HSB
207, 63%, 37%
CMYK
63, 29, 0, 63
LAB
27, -5, -20
LCH
27, 21, 255
OKLCH
0.37, 0.06, 246
XYZ
5, 5, 11
LUV
27, -13, -24
HWB
207, 14%, 63%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.