Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144658
RGB
20, 70, 88
HSL
196, 63%, 21%
HSB
196, 77%, 35%
CMYK
77, 20, 0, 65
LAB
27, -12, -16
LCH
27, 20, 233
OKLCH
0.37, 0.06, 226
XYZ
4, 5, 10
LUV
27, -17, -18
HWB
196, 8%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.