Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
085FA1
RGB
8, 95, 161
HSL
206, 91%, 33%
HSB
206, 95%, 63%
CMYK
95, 41, 0, 37
LAB
39, -3, -43
LCH
39, 43, 265
OKLCH
0.48, 0.13, 249
XYZ
11, 11, 35
LUV
39, -23, -60
HWB
206, 3%, 37%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.