Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0871B5
RGB
8, 113, 181
HSL
204, 92%, 37%
HSB
204, 96%, 71%
CMYK
96, 38, 0, 29
LAB
45, -7, -44
LCH
45, 45, 261
OKLCH
0.53, 0.13, 246
XYZ
14, 15, 46
LUV
45, -28, -64
HWB
204, 3%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.