Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0872D1
RGB
8, 114, 209
HSL
208, 93%, 43%
HSB
208, 96%, 82%
CMYK
96, 45, 0, 18
LAB
47, 2, -57
LCH
47, 57, 272
OKLCH
0.55, 0.17, 253
XYZ
18, 17, 63
LUV
47, -26, -85
HWB
208, 3%, 18%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.