Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
087BC7
RGB
8, 123, 199
HSL
204, 92%, 41%
HSB
204, 96%, 78%
CMYK
96, 38, 0, 22
LAB
49, -7, -48
LCH
49, 49, 262
OKLCH
0.57, 0.15, 247
XYZ
17, 18, 57
LUV
49, -30, -71
HWB
204, 3%, 22%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.