Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09162B
RGB
9, 22, 43
HSL
217, 65%, 10%
HSB
217, 79%, 17%
CMYK
79, 49, 0, 83
LAB
7, 1, -16
LCH
7, 16, 273
OKLCH
0.20, 0.05, 260
XYZ
1, 1, 2
LUV
7, -3, -10
HWB
217, 4%, 83%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.