Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
091B2C
RGB
9, 27, 44
HSL
209, 66%, 10%
HSB
209, 80%, 17%
CMYK
80, 39, 0, 83
LAB
9, -2, -14
LCH
9, 14, 260
OKLCH
0.22, 0.04, 249
XYZ
1, 1, 3
LUV
9, -4, -10
HWB
209, 4%, 83%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.