Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09314B
RGB
9, 49, 75
HSL
204, 79%, 16%
HSB
204, 88%, 29%
CMYK
88, 35, 0, 71
LAB
19, -6, -20
LCH
19, 21, 254
OKLCH
0.30, 0.06, 242
XYZ
2, 3, 7
LUV
19, -11, -21
HWB
204, 4%, 71%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.