Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09316B
RGB
9, 49, 107
HSL
216, 84%, 23%
HSB
216, 92%, 42%
CMYK
92, 54, 0, 58
LAB
21, 6, -38
LCH
21, 39, 279
OKLCH
0.32, 0.11, 259
XYZ
4, 3, 14
LUV
21, -10, -43
HWB
216, 4%, 58%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.