Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A63A1
RGB
58, 99, 161
HSL
216, 47%, 43%
HSB
216, 64%, 63%
CMYK
64, 39, 0, 37
LAB
41, 1, -39
LCH
41, 39, 271
OKLCH
0.50, 0.11, 258
XYZ
13, 12, 35
LUV
41, -17, -55
HWB
216, 23%, 37%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.