Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09373E
RGB
9, 55, 62
HSL
188, 75%, 14%
HSB
188, 85%, 24%
CMYK
85, 11, 0, 76
LAB
20, -13, -9
LCH
20, 16, 214
OKLCH
0.31, 0.05, 210
XYZ
2, 3, 5
LUV
20, -14, -8
HWB
188, 4%, 76%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.