Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
093C7E
RGB
9, 60, 126
HSL
214, 87%, 26%
HSB
214, 93%, 49%
CMYK
93, 52, 0, 51
LAB
25, 6, -43
LCH
25, 43, 278
OKLCH
0.37, 0.12, 258
XYZ
5, 5, 20
LUV
25, -13, -52
HWB
214, 4%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.