Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
093E57
RGB
9, 62, 87
HSL
199, 81%, 19%
HSB
199, 90%, 34%
CMYK
90, 29, 0, 66
LAB
24, -9, -20
LCH
24, 22, 245
OKLCH
0.34, 0.07, 235
XYZ
4, 4, 10
LUV
24, -15, -23
HWB
199, 4%, 66%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.