Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09405A
RGB
9, 64, 90
HSL
199, 82%, 19%
HSB
199, 90%, 35%
CMYK
90, 29, 0, 65
LAB
25, -9, -21
LCH
25, 23, 245
OKLCH
0.35, 0.07, 235
XYZ
4, 4, 10
LUV
25, -16, -24
HWB
199, 4%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.