Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09475B
RGB
9, 71, 91
HSL
195, 82%, 20%
HSB
195, 90%, 36%
CMYK
90, 22, 0, 64
LAB
27, -13, -18
LCH
27, 22, 233
OKLCH
0.37, 0.07, 226
XYZ
4, 5, 11
LUV
27, -18, -20
HWB
195, 4%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.