Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09494F
RGB
9, 73, 79
HSL
185, 80%, 17%
HSB
185, 89%, 31%
CMYK
89, 8, 0, 69
LAB
28, -18, -9
LCH
28, 20, 208
OKLCH
0.37, 0.06, 205
XYZ
4, 5, 8
LUV
28, -20, -9
HWB
185, 4%, 69%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.