Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
094E68
RGB
9, 78, 104
HSL
196, 84%, 22%
HSB
196, 91%, 41%
CMYK
91, 25, 0, 59
LAB
30, -13, -21
LCH
30, 25, 239
OKLCH
0.40, 0.08, 230
XYZ
5, 7, 14
LUV
30, -20, -26
HWB
196, 4%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.