Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09507E
RGB
9, 80, 126
HSL
204, 87%, 26%
HSB
204, 93%, 49%
CMYK
93, 37, 0, 51
LAB
32, -7, -32
LCH
32, 33, 258
OKLCH
0.42, 0.10, 245
XYZ
7, 7, 21
LUV
32, -19, -42
HWB
204, 4%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.