Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0950A4
RGB
9, 80, 164
HSL
213, 90%, 34%
HSB
213, 95%, 64%
CMYK
95, 51, 0, 36
LAB
34, 7, -52
LCH
34, 52, 277
OKLCH
0.44, 0.15, 257
XYZ
10, 8, 36
LUV
34, -18, -70
HWB
213, 4%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.