Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
095CCB
RGB
9, 92, 203
HSL
214, 92%, 42%
HSB
214, 96%, 80%
CMYK
96, 55, 0, 20
LAB
40, 13, -65
LCH
40, 66, 281
OKLCH
0.50, 0.19, 259
XYZ
15, 12, 58
LUV
40, -20, -92
HWB
214, 4%, 20%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.