Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
096A95
RGB
9, 106, 149
HSL
198, 89%, 31%
HSB
198, 94%, 58%
CMYK
94, 29, 0, 42
LAB
42, -13, -31
LCH
42, 34, 247
OKLCH
0.50, 0.10, 236
XYZ
11, 13, 30
LUV
42, -27, -43
HWB
198, 4%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.