Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
096BAA
RGB
9, 107, 170
HSL
203, 90%, 35%
HSB
203, 95%, 67%
CMYK
95, 37, 0, 33
LAB
43, -7, -42
LCH
43, 42, 260
OKLCH
0.51, 0.13, 246
XYZ
13, 13, 40
LUV
43, -26, -59
HWB
203, 4%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.