Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0976A7
RGB
9, 118, 167
HSL
199, 90%, 35%
HSB
199, 95%, 65%
CMYK
95, 29, 0, 35
LAB
46, -14, -35
LCH
46, 37, 248
OKLCH
0.54, 0.11, 237
XYZ
14, 16, 39
LUV
46, -30, -49
HWB
199, 4%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.