Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0976C0
RGB
9, 118, 192
HSL
204, 91%, 39%
HSB
204, 95%, 75%
CMYK
95, 39, 0, 25
LAB
47, -6, -47
LCH
47, 48, 263
OKLCH
0.55, 0.14, 247
XYZ
16, 17, 52
LUV
47, -28, -69
HWB
204, 4%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.