Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0979A4
RGB
9, 121, 164
HSL
197, 90%, 34%
HSB
197, 95%, 64%
CMYK
95, 26, 0, 36
LAB
47, -17, -31
LCH
47, 36, 242
OKLCH
0.54, 0.11, 233
XYZ
14, 16, 38
LUV
47, -31, -44
HWB
197, 4%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.