Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0987DB
RGB
9, 135, 219
HSL
204, 92%, 45%
HSB
204, 96%, 86%
CMYK
96, 38, 0, 14
LAB
54, -7, -52
LCH
54, 53, 263
OKLCH
0.61, 0.16, 247
XYZ
22, 22, 70
LUV
54, -32, -79
HWB
204, 4%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.