Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
098EFE
RGB
9, 142, 254
HSL
207, 99%, 52%
HSB
207, 96%, 100%
CMYK
96, 44, 0, 0
LAB
58, 1, -66
LCH
58, 66, 271
OKLCH
0.64, 0.19, 253
XYZ
28, 27, 97
LUV
58, -33, -101
HWB
207, 4%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.