Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
099EF4
RGB
9, 158, 244
HSL
202, 93%, 50%
HSB
202, 96%, 96%
CMYK
96, 35, 0, 4
LAB
62, -11, -53
LCH
62, 55, 258
OKLCH
0.67, 0.17, 244
XYZ
29, 31, 90
LUV
62, -38, -83
HWB
202, 4%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.