Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09D7FB
RGB
9, 215, 251
HSL
189, 97%, 51%
HSB
189, 96%, 98%
CMYK
96, 14, 0, 2
LAB
79, -36, -31
LCH
79, 47, 221
OKLCH
0.81, 0.14, 216
XYZ
42, 56, 100
LUV
79, -57, -44
HWB
189, 4%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.