Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A1628
RGB
10, 22, 40
HSL
216, 60%, 10%
HSB
216, 75%, 16%
CMYK
75, 45, 0, 84
LAB
7, 0, -14
LCH
7, 14, 270
OKLCH
0.20, 0.04, 258
XYZ
1, 1, 2
LUV
7, -3, -8
HWB
216, 4%, 84%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.