Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A1931
RGB
10, 25, 49
HSL
217, 66%, 12%
HSB
217, 80%, 19%
CMYK
80, 49, 0, 81
LAB
9, 1, -18
LCH
9, 18, 274
OKLCH
0.22, 0.05, 259
XYZ
1, 1, 3
LUV
9, -4, -13
HWB
217, 4%, 81%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.