Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
697C9A
RGB
105, 124, 154
HSL
217, 20%, 51%
HSB
217, 32%, 60%
CMYK
32, 19, 0, 40
LAB
51, -2, -19
LCH
51, 19, 265
OKLCH
0.58, 0.05, 259
XYZ
19, 20, 33
LUV
51, -11, -27
HWB
217, 41%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.