Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
D0E5FF
RGB
208, 229, 255
HSL
213, 100%, 91%
HSB
213, 18%, 100%
CMYK
18, 10, 0, 0
LAB
90, -3, -15
LCH
90, 15, 258
OKLCH
0.91, 0.04, 254
XYZ
72, 77, 106
LUV
90, -12, -23
HWB
213, 82%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.