Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CB0C9
RGB
156, 176, 201
HSL
213, 29%, 70%
HSB
213, 22%, 79%
CMYK
22, 12, 0, 21
LAB
71, -3, -15
LCH
71, 16, 259
OKLCH
0.75, 0.04, 254
XYZ
40, 42, 61
LUV
71, -12, -23
HWB
213, 61%, 21%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.