Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
27374C
RGB
39, 55, 76
HSL
214, 32%, 23%
HSB
214, 49%, 30%
CMYK
49, 28, 0, 70
LAB
22, -2, -15
LCH
22, 15, 263
OKLCH
0.33, 0.04, 255
XYZ
4, 4, 7
LUV
22, -7, -17
HWB
214, 15%, 70%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.