Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A4E62
RGB
10, 78, 98
HSL
194, 81%, 21%
HSB
194, 90%, 38%
CMYK
90, 20, 0, 62
LAB
30, -15, -18
LCH
30, 23, 231
OKLCH
0.39, 0.07, 224
XYZ
5, 6, 13
LUV
30, -20, -21
HWB
194, 4%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.