Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A55B3
RGB
10, 85, 179
HSL
213, 89%, 37%
HSB
213, 94%, 70%
CMYK
94, 53, 0, 30
LAB
37, 9, -57
LCH
37, 58, 279
OKLCH
0.47, 0.16, 258
XYZ
12, 10, 44
LUV
37, -19, -78
HWB
213, 4%, 30%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.