Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A577D
RGB
10, 87, 125
HSL
200, 85%, 26%
HSB
200, 92%, 49%
CMYK
92, 30, 0, 51
LAB
34, -11, -28
LCH
34, 30, 249
OKLCH
0.43, 0.09, 238
XYZ
7, 8, 21
LUV
34, -22, -36
HWB
200, 4%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.