Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A5D94
RGB
10, 93, 148
HSL
204, 87%, 31%
HSB
204, 93%, 58%
CMYK
93, 37, 0, 42
LAB
37, -7, -37
LCH
37, 38, 260
OKLCH
0.46, 0.11, 246
XYZ
9, 10, 29
LUV
37, -23, -51
HWB
204, 4%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.