Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A67A7
RGB
10, 103, 167
HSL
204, 89%, 35%
HSB
204, 94%, 65%
CMYK
94, 38, 0, 35
LAB
41, -6, -42
LCH
41, 42, 262
OKLCH
0.50, 0.13, 247
XYZ
12, 13, 38
LUV
41, -25, -59
HWB
204, 4%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.