Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A69D7
RGB
10, 105, 215
HSL
212, 91%, 44%
HSB
212, 95%, 84%
CMYK
95, 51, 0, 16
LAB
45, 9, -65
LCH
45, 65, 278
OKLCH
0.54, 0.19, 257
XYZ
17, 15, 66
LUV
45, -23, -94
HWB
212, 4%, 16%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.